Mission: Help Apple launch the iAD platform with Dove+Men Care experience. Showcase robust iAD functionality and integration with the iPhone to create best in class experience.

Role: UX and Art Direction lead creating the concept, visual experience, and execution of iAD. Collaborated alongside Apple developers in Cupertino to develop final product to be presented at WWDC conference and launch nationally. 

Results: Was in the top 4 iADs launched by Apple. Agency and clients took tremendous pride in the collaboration and launch. The iAD was featured in numerous news articles including Business Insider and NY Times.