Dove VisibleCare Close Up Challenge
Mission: Launch Dove VisibleCare Body Wash cross channel with the Dove Close Up Challenge Campaign to increase brand awareness.
Role: Developed and executed Art Direction for digital pieces of the campaign including interactive microsite, homepage takeovers, and rich media featuring Jenny Garth and real women. Art Directed video and photo shoot with Jenny Garth and featured real women to gather campaign assets. Worked with developers and media buy to execute materials across the web.
Results: We had hundreds of real women enter The Close Up Challenge. This campaign increased VisibleCare brand awareness, we received lots of publicity and the campaign won multiple awards.