Five Star Music Insider Campaign
Mission: Launch the Five Star Music Insider back to school campaign to increase brand engagement and sales.
Role: Led the Art Direction for the campaign. I created numerous hand drawn illustrations as part of the campaign look and feel that were featured within the notebooks, in online ads, social media and as a canvas for the microsite. I also designed the site, rich media, in store collateral and other campaign materials.
Results: Clients loved this campaign, it won us awards and my illustrations were featured in over 30 million notebooks.