Gemological Institute of America
Mission: The first mission was for our agency to win this account. I led a pitch team of 20+ creatives with my ECD to show our capabilities and creativity. I joined our CMO, President and ECD to pitch to the board of directors and win the business. Then, our mission became to create a new global ad campaign directed to men looking to buy engagement rings to increase the awareness of the importance of a GIA graded report.
Role: Led the Art Direction of numerous campaign explorations and collaborated with strategy to continue to evolve our materials. We took info from numerous focus groups from around the globe.
Results: We've been working with GIA for over 5 years now and our work has expanded across new channels.