Global Google Assistant Play & App Store
Mission: Refresh the Google Assistant Play and App Store creative across all markets to increase app downloads on Android and iPhone.
My role: Creative lead responsible for oversight and direction of creative (art+copy) through all phases of the project from concept through implementation. Guided multiple Art Directors and Production Artists to create engaging and educational creative across all surfaces, platforms and markets.
Result: Our A/B tests showed increased downloads with our new creative and thousands of banners were launched around the globe.