Dove Show Us Your Skin Campaign
Mission: Develop all digital channel creative to launch the Dove Show Us Your Skin campaign where real women could be showcased on Time Square billboards.
Role: Contributed to concept of the campaign, designed the art direction, and executed the channel creative. The campaign was driven by a 3D collage of photos submitted by real women, all in the shape of a dove. We created a microsite, app, online video and ads, a print ad as well as Time Square Billboards. Women would then receive a an email that showed their picture on the Time Square Billboard.
Results: We saw thousands of submissions and women from around the country were so excited to participate and be showcased in the campaign.